Public Policing Versus Private Security

Public Policing Versus Private Security Kayla Cook CJA/500 November 8, 2009 Mrs. Jancie Graham Abstract Public policing and private security have several distinct differences. Public policing is the ability to enforce the law and maintain order in society. Private securities are paid agencies that perform the protective and loss-prevention duties not handled by police officers. Yet public policing and private security offers the same services and duties. These services and duties are performed to achieve some of the same goals. Both serve as leaders in their line of work.The leadership requirements are regulated by two different standards. They both share a positive relationship with the criminal justice system. This relationship could be enhanced if the two would partnership with one another. This could help them combine their essential policies for the current role they perform now. Public policing and private security will continue to grow and work together in the future. This pap er will also describe and discuss the importance of a comprehensive security plan, and its key components. The Differences between Public Policing and Private SecurityPublic policing is the ability to enforce the law and maintain order in society. Private securities are paid agencies that perform the protective and loss-prevention duties not handled by police officers. Public policing and private security have several distinct differences. Public policing does the following: 1) maintain order, 2) performs community service, 3) detect crime, 4) handle crime, and 5) prevent crime, 6) traffic control, 7) stop and question an individual, 8) search individuals and their personal belongings, 9) conduct interrogations, and 10) arrest an individual.Private security does the following paid duties: 1) serves as an escort, 2) patrol housing and business areas, 3) serves as guards at gates, 4) transport valuables, 5) security training, 6) screening of personnel for employment, 7) technical coun ter surveillance, 8) security consultation, 9) install alarm systems and 10)offer private security vaults (Reid, 1996). The Similarities between Public Policing and Private Security Public policing and private security offers some of the same services and duties. These services and duties are performed to achieve some of the same goals.In this way they are able to assist each other in performing these services and duties. Public policing and private security offer the following services and duties: 1) crime prevention, 2) crime control, 3) assist is emergencies, 4) training, 5) conduct searches, 6) involved in community events, 7) offer security, 8) monitor specific area, 9) provides protection, and 10) they both have legal powers. Both public policing and private security agencies are held accountable for their actions. Neither escapes criticisms from outside sources.Our society needs the services and duties that both provide to help ensure the safety of our freedom and our propert y (Walker, & Katz, 2011). The Differences between Public Policing and Private Security Leadership Roles The difference between public policing and private security leadership roles are the standard requirements for leadership. The requirement for leadership in public policing is regulated by the government and civil service. The only requirement for leadership in private security is to lead by example. This is because private security agencies are privately owned and they do not have a set required standard.The Relationship of Public Policing and Private Security with the Criminal Justice System The relationship of public policing with the criminal justice system is to prevent crime and provide justice to the public. The relationship of private security with the criminal justice system is to prevent crime and provide justice to its employees. They both share the same relationship with the criminal justice system. The relationship would be work more effective if law enforcement offic ers and private security agencies would work together along with the criminal justice system to prevent crime and provide justice to the public and private employees.The Essential Policies for Public Policing and Private Security Public policing and private security have several distinct differences in their essential policies. The essential policies for public policing are: 1) Hierarchical- there are many different official and formal levels of public agencies positions. 2) Civil service- civil service examinations are given to chose only the most qualified personnel based on merit. 3) Apolitical- the government gives the policies to public policing to execute. 4) Impartial and fair- the treatment of all citizen using government services are to be fair and just. ) Public affairs-oriented- focus is given to the management of public agencies and organizations. 6) Public-service oriented- profit is not a motive the serve the public. 7) Publicly funded- tax revenues fund these public a dministrations. 8) Publicly documented- all citizens can review administrative records and financial documents. 9) Accountable to the public- at anytime legislative and judicial review can be done to public administration. The essential policies for private security are: 1) Private enterprise- goal is to complete a private obligation instead of a public one. ) Private or corporate ownership- private organizations are owned by private individuals, groups, or stockholders. 3) Competitiveness- the organization may be in competition with another organization with the same product or service. 4) Profit incentive- normally the incentive is to generate net profit unless it is a nonprofit private organization. 5) Financing regulated by market price- the ability to sell the product or service is based on revenue. 6) Privacy of information and records- limited information is proprietary and the property of the owners. ) Accountability to owners and stockholders- instead of being accountable t o the public, the organization and its employees are held accountable to the organization’s owners. 8) Some freedom in selection and termination of employees- civil service rules do not regulate the organization ability to hire or terminate employees. 9) Freedom to regulate work methods and organization- the organization is not regulated by civil service rules (Ortmeier, 2009). The importance of a Comprehensive Security Plan and Its Key Components The security plan must also specify the persons who have access to security areas, and it must specify the various components necessary for physical security, such as barriers, lighting, alarm systems, fire protection systems, locks, and communications. It must detail full instructions for the guard force. These instructions must contain both general orders applicable to all guards and special orders pertaining to specific posts, patrols, and areas. There must be provision for emergency situations. Specific plans for fire, flood, st orm, or power failure should be part of the overall plan of action.You should also specify people to call in an emergency. After the security plan has been formulated and implemented, it must be reexamined periodically for flaws and for ways to improve it and keep it current with existing needs. Circulation of the plan should be limited and controlled. It must be remembered that such a plan, however well conceived, is doomed from the outset unless it is constantly and carefully supervised (Fisher, Halibozek, & Green, 2008, 36 Conclusion Public policing and private security are major components in the criminal justice system.The mere existence of both public policing and private security helps our communities feel safe. Once the two merge and work together, more problems can be solved to prevent crimes. This partnership will be form when the importance of each other’s responsibilities and roles are identified. Law enforcement agencies are slowly coming to realize the benefits of a partnership with private security can be since 9/11. This was just one of the many examples of how effectively public policing and private security can work together.In the future, public policing and private security will continue to work together to prevent crime and provide justice to all. References Fisher, R. J. , Halibozek, E. , & Green, G. (2008). Introduction to Security (8th ed. ). Burlington, MA: Butterworth-Heinemann. Katz, C. M. & Walker, S. (2011). The Police in America: An Introduction (7th ed. ). New York, NY: McGraw-Hill Ortmeier, P. J. (2008). Introduction to Security: operations and Management (3rd ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. Reid, Sue (1996). Criminal Justice (4th ed. ). Madison, WI. Brown & Benchmark.

Determination of water of hydration Essay

Observation of copper sulfate No copper sulfate Light blue After heating for about 2-3 minutes, of the powder turns lighter and then into grey-white. Water released as vapor is observed from this point. After heating for another 2-3 minutes, of the powder turns into grey-white. After heating for 10 minutes, the whole part of the powder turns into grey-white with some parts of light green The whole part of the powder remains grey-white with some parts of light green The whole part of the powder remains grey-white with some parts of light green * Mass of hydrated copper sulfate (g) = (46.08 à ¯Ã‚ ¿Ã‚ ½ 0.01) – (43.78 à ¯Ã‚ ¿Ã‚ ½ 0.01) = 2.30 à ¯Ã‚ ¿Ã‚ ½ 0.02 (g) * Mass of water (g) = ( 46.08 à ¯Ã‚ ¿Ã‚ ½ 0.01) – (45.22 à ¯Ã‚ ¿Ã‚ ½ 0.01) = 0.86 à ¯Ã‚ ¿Ã‚ ½ 0.02 (g) * General reaction: hydrate anhydrous salt + water CuSO4.xH2O CuSO4 + xH2O m 2.30 à ¯Ã‚ ¿Ã‚ ½ 0.02 (g) 0.86 à ¯Ã‚ ¿Ã‚ ½ 0.02 (g) M 160 +18x (g/mol) 18x (g/mol) * n xH2O (mol) = n CuSO4.xH2O = = (0.86 )(160 + 18x) = )18x 160(0.86 ) + 18x(0.86 ) = )18x 160(0.86 ) = 18x(1.44 0.04) x = = = 5.3 à ¯Ã‚ ¿Ã‚ ½ 0.3 Conclusion: The value of x in CuSO4.xH2O is quite similar to the value on the label (literal value) of the hydrated copper sulfate jar (% of difference is 6%) Evaluation Limitations Effects Improvements The number of experiments carried out is not enough (Random error) If the data obtained are inaccurate; as a result, the value of x calculated will be inaccurate Do the experiment many times When cooling the crucible, water can be reformed in copper sulfate (random error) Weight of the crucible may increase Use a data logger computer to take the mass of the crucible continuously until the mass remains unchanged The flame is too strong (random error) Some copper sulfate molecules may be decomposed Keep the flame at a reasonable height and temperature

Development and Globalisation Essay

Development and Globalisation Development A process of social and economic advancement in terms of the quality of human life. Development can involve can involve economic, demographic, social political and cultural changes. Development is a term that can be used in many different contexts whether it is social, economical, political etc. However generally development refers to an improvement in certain areas: †¢ Economic o An increase in the country’s economy with a shift from secondary to tertiary industry which becomes less dependent on FDI. †¢ Demographic An increase in population and a more ageing population as standard of living increases. Birth rates and death rates drop as life expectancy increases. †¢ Social o An increase in the range of services, increased land prices and a more multicultural society. Greater access to education, health care and communication †¢ Political o More democratic and more influence on the ‘global stage’. Stabl e government, no dictatorship. †¢ Cultural development o Greater equality for women and better race relations in multicultural societies. Measuring Development GDP- Gross Domestic Product – the value of all the goods and services produced in a country in a year, in $US, usually expressed as â€Å"per capita† (per person). PPP (purchasing power parity)* figures are more useful. *Adjusted for loss of living GNP- The total value of goods and services produced by one country in a year, plus all net income earned from overseas sources, in $US. HDI- Human Development Index: It is a summary composite index that measures a country’s average achievements in three basic aspects of human development: health, knowledge, and a decent standard of living. Life Expectancy †¢ Literacy Rate †¢ Standard of Living (measured in GDP per capita) It gives a more complete picture of development of a country than GDP alone as it considers social factors and not just economic factors. Development Continuum Originally there were three groupings that made up the development continuum, they were: †¢ First World (those developed countr ies that had a democratic government and a strong economy) †¢ Second World (communist countries) †¢ Third World (UN developed countries) However as time has gone on newer economies have started to develop caused by different development patterns and speeds. The Development gap †¢ The gap between rich and poor countries †¢ Most commonly, the gap is thought of in terms of income/economics †¢ It also social, environmental and even political aspects There was a suggested North/South divide originating from the Brandt report in 1980, where the north accounted for 80% of GDP but only 20% of the population; however this too requires some artistic licence and is a very general way of dividing countries. There are more accurate ways of grouping countries as listed below and as countries move through the development continuum countries pass from one category to another: †¢ Developed (MDC’s – the most well developed countries eg. UK) †¢ Developing (Countries which are undergoing development – arguably they all are. Eg. Malaysia) †¢ LDC’s (Least Developed Countries – eg. Ethiopia) †¢ NIC’s (Newly Industrialised Countries – Have just finished development (10 years or so) Eg. China) †¢ RIC’s (Recently Industrialised Countries – Further behind than the NIC’s eg. Dubai) Centrally Planned Economies (The few remaining communist countries eg. North Korea) †¢ Oil Rich Countries (Countries rich in oil eg. Saudi Arabia) Causes for the Development Gap †¢ Colonialisation – colonial powers took resources from poorer countries †¢ Price of commodities is often controlled by TNCs ensurin g high profits for MEDC firms and low prices paid to LEDC producers – Fair trade set up in reaction to this. †¢ LEDCs are now primary producers – producing low cost commodities, e. g. bananas †¢ Primary commodities have fallen in price, or stayed steady, while commodities they need has increased, e. . oil What is preventing the Development gap from closing? †¢ Many LEDCs main industry is as primary producers – generally low profit †¢ Internatnioal trade dominated by TNCs †¢ Rapid The Asian Tigers Who or what are the Asian Tigers? Asian economies that have progressed economically at such substantial rates that have come to rival the earning capacity and quality of living of those being first-world countries – Taiwan, Hong Kong, Singapore and South Korea. Globalisation Globalisation: The increased inter-connection in the world’s economic, cultural and political systems. Positives |Negatives | |Allowed the movement of people m ore easily |Uncontrolled migration | |Increased foreign trade |Inequality in wealth | |More access to food, services, healthcare etc. ll over the world |Heavy environmental cost | | |Loss of countries individual cultures, global cutters | †¢ Globalisation began in the 19th century as there was the beginning of movement of people and goods; †¢ Increase in independence †¢ Increase in trade as well as the spread of industry †¢ Beginning of Trans National Corporations. Globalisation continued in the 20th century and was shaped by a number of factors including: 1. Emergence of free markets (capitalist economy) 2. Deregulation of world financial markets 3. The establishment of the General Agreements of Tariffs and Trade (GATT) –the WTO which sought to lower trade barriers. 4. The emergence of trade blocs 5. The establishment of the IMF and the World Bank 6. Development of global marketing and the continuing rise of TNCs. Flows †¢ Capital o ICT allows cheap, reliable and almost instantaneous communication o Allows sharing information o Allows transfer of capital o Allows Marketing around the world †¢ Labour o Improved transport for people Size of air craft o Low cost airlines o High speed rail links o Specialised workers- doctors, ICT etc. o Unskilled workers †¢ Products and services o Integrated networks o Goods handling o Computing logistics o Container revolution o Improved transport for goods o Global marketing, the world as one market and create products that fit various regional market places e. g. coca-cola and McDon alds Patterns of production, distribution and consumption Manufacturing has gone from developed countries to lower wage economies. This is known as the GLOBAL SHIFT, which is brought about by FDI by TNCs. Many LEDC’S have benefited from the transfer of technology which has meant these countries can raise their productivity without raising their wages to the level of the developed countries. This has lead to the de-industrialisation of richer countries and the focus on tertiary and quaternary industry. There has also been outsourcing of service operations, such as call centres, Mumbai, this extends the influence on a global scale also the employment costs are a lot lower even though there is a highly educated workforce. Positive and negatives of the global shift Positives for MEDCs |Negatives for MEDCs | |Movement of polluting industries away from their country |Could lead to wide spread unemployment | |Growth in LEDC’s may lead to demand for exports from MEDCs |Loss of skills | |Cheaper imports can keep the cost of living down benefiting the retail |Negative multiplier effect | |sector |Large gap between skilled and unskilled workers who may experience | |Labour market f lexibility and efficiency |extreme redeployment differences | |Development of new technologies leading to investment |deindustrialisation of some areas, such as the North | |Help to reduce inflation | | |Positives for LEDC’s and NIC’s |Negatives for LEDC’s | |Development of new industries Rapid urbanisation and rural-urban migration | |Increased employment |Westernised approach to economy | |Helps to reduce development gap |Increased environmental damage die to polluting industries | |Increased FDI and investment which can lead to improved services such as |Exploitation of labour | |infrastructure, health care and education |Disruptive social impacts | |Increased exports helps BoPs, and increases income and GDP |Over-dependant on one industry | |New technologies |Destabilises food supplies, less agriculture | | |Health and safety issues because of tax legislation | Patterns of production and processes In manufacturing there has been a global shift of marketing f rom MDC’s to LDC’s. Guests are encouraged to participate in low impact activities – o guided nature/bird walks, o cycling, fishing o Day or night game drives are conducted in open-sided 4Ãâ€"4 vehicles †¢ Lodges work closely with the local community and support several enterprises, schools and an orphanage. †¢ Guests can visit a group of widows that craft sisal baskets, a group that makes jewellery from recycled paper and a rug weaving factory. †¢ The lodges only sell what is made by the community and pay a fair price. †¢ A large percentage of the price is donated to the community fund. †¢ Every year, children from the local community and schools are invited to participate in ecotourism workshops †¢ To protect and improve their environment.

Dq6-Terence Essay Example | Topics and Well Written Essays - 1250 words

Dq6-Terence - Essay Example A decision support system (DSS) is a computer-based information system designed to help a manager choose one of the several possible solutions to a problem (Tripathi, 2011). Today, it is possible for an organization to automate certain decision-making processes in a huge, computer-based DSS that is sophisticated enough to analyse a huge amount of information quickly. As a system, some of the elements that constitute a DSS are models for collecting data, personnel, databases, processes, software and equipment. It helps an organization to increase its market share, cut costs, increase profits and improve the quality of services and goods. For instance, a national revenue authority may use a DSS to bring more citizens into the tax bracket, thereby increasing its tax revenue collections. Similarly, a manufacturer of detergent can use the DSS to determine the market segment that his competitor pursues. Once armed with this information, he can then choose to concentrate on the segment that least appeals to his opponent. The knowledge worker brings many benefits to his organization. Under this section, I’m going to discuss some of his/her roles and illustrate how a DSS relates to them. First, the knowledge worker analyzes data in order to establish links or relationships between/among phenomena (GSA Enterprise Transformation, 2011). For example, in processing applications for scholarships, a school administrator may want to check a student’s academic performance against his/her family background. Should the school have a DSS in place, this task should be relatively easy. The only the administrator will be required to do is to look at the student database, which is a key component of the DSS. Another role of the knowledge worker is to brainstorm, that is to think broadly. For instance, a town planner who is faced with the task of preparing a redevelopment plan for a declining area of inner city has to evaluate and

Curriculum Vitae Essay Example | Topics and Well Written Essays - 500 words

Curriculum Vitae - Essay Example You should have solid network & Server support skills predominantly in the 2k/2k3 arena. You should be heading towards the MCSA/MCSE or at least have the relevant level of skill to carry out daily duties (The qualification itself is not necessary although would be beneficial). You will also need strong skills in networking protocols, Citrix, Active Directory & Exchange 2000/2003. If you have experience of anti-virus/byware/backup (Veritas) &/or Cisco Routers & Switches it would be advantageous to your application. You will be a hard working, have a passion to succeed & a get it done attitude. This position will help develop your skill-sets & advance your career in the long-term as the firm is a well established, financially successful enterprise. Send me your CV now. Spare Time Interests: My favourite past time would be sports particularly watching Football. I enjoy keeping fit and am a regular visitor at my local gym. I also endeavour to travel however; I have only had the opportunity to visit the Asian sub-continent and North America as yet. I am an honest, trustworthy, hardworking individual who has the ability to adapt to any environment and acquire the skills necessary to ensure this. A responsible individual with the ability to engage in detail planning and possess good organisational skills.

International finance assessment Essay Example | Topics and Well Written Essays - 500 words

International finance assessment - Essay Example A notable weakness of the theory emanates from the counter-intuitive nature of the comparative advantage principle. This means that the assumptions made by the theory defy logic. The other weakness of the comparative advantage theoretical assumptions is that they can be confused with the assumptions made by the absolute advantage theory. As such, people may contradict the assumptions made by this theory with the assumptions made by the absolute advantage approach (Carbaugh, 2011). In most cases, Multinational Corporations tend to stand out as more competitive than domestic firms. This emanates from the fact that these firms deal with a diverse variety of goods and services, thus motivating people to purchase from them. In addition, multinational corporations employ modern forms of technology, which enable them to meet the needs of the customers. Large scale production by multinational corporations can also be regarded as another factor that contributes to their competitiveness. With mass production, these firms can meet the market demands of the customers since they produce in large quantities, thus reducing the shortages in the market. The other reason why MNEs thrive at the expense of local firms is because they sell goods at a lower price than domestic firms. Since they do not incur high production costs (because they use advanced technology), MNEs can price goods at an affordable price (Carbaugh, 2011). There are various forms of comparative advantage, which can be regarded as different based on a number of factors. One of the forms of comparative advantage includes absolute advantage, which states that one of the countries taking part in international trade has the capacity to have a higher output in every unit produced than the other country. For example, one country can have high output of coffee in each of the units of the product that it produces. Based on comparative advantage, when one of the countries has a

Dementia - an Issue in Mental Health Nursing Coursework - 1

Dementia - an Issue in Mental Health Nursing - Coursework Example It is imperative for mental health nurses to develop professional awareness of the dementia problem and its risks in older people, in order to understand the ways of addressing this problem, as well as the personal and medical needs of older people. This paper aims at investigating the issue of dementia in older people from the standpoint of a mental health nurse. The paper will discuss and critically evaluate the significance of the problem for older people. Prevalence of dementia in older people and its effects on the critical life functions will be discussed. The paper will analyze the challenges, which mental health nurses face while trying to deliver high-quality nursing care. Other aspects of mental health care will be discussed, including nursing paradigms and therapeutic approaches, the role and the boundaries of a mental health nurse in dementia care, and the role of effective planning and nurse-patient interactions in caring for older patients suffering from dementia. Legal and ethical factors of dementia care will be evaluated. This paper will expose the key problems related to mental health nursing and its role in dementia care. Practical recommendations for mental health nurses will be provided. Dementia is one of the most serious and complicated mental health problems with older people. More often than not, dementia exemplifies a serious challenge to mental health nursing. Dementia is challenging, because (a) the number of older people, including those with dementia, constantly grows, and (b) dementia requires that nurses develop complex approaches to care, in order to reduce its negative influence on other life functions. The World Health Organization believes that the growing proportion of older people to the total population is a global phenomenon, and increasing age turns chronic health conditions into the issue of the main health importance (Anonymous 2009a). Among the most common health problems in older people, mental health disorders and cognitive impairments feature prominently (Anonymous 2009). Dementia and depression as the two most widely spread forms of chronic mental conditions later in life (Anonymous 2009a). Needless to say, the higher the proportion of olde r people to the general population, the more acute the problem of dementia grows. In its 2009 report, WHO estimated that almost 36 million older people worldwide would be diagnosed with dementia and Alzheimer’s disease in 2010 (Sorrell 2010). This number is likely to double every 20 years (Sorrell 2010). These statistical results have far-reaching implications for health care systems’ operation and functioning. These implications are equally relevant to mental health nurses. Nurses need skills and knowledge to anticipate the development of cognitive changes in older people and guarantee high-quality care, which reduces social stigmatization of patients with dementia and improves their life and wellbeing.

Theological Language and Digital Media Research Paper

Theological Language and Digital Media - Research Paper Example This essay is about the relationship between theology and the digital media. More specifically, this essay discusses how theological ideas might better be communicated digitally. Thus, this essay includes a comprehensive analysis of the nature of theological language and the challenges they face in the 21st century, and how digital methods and tools could enhance communication of theology. Historical Overview Before discussing the contemporary relationship between theology and the media, it is important to take into consideration the influence of the codex book on current interpretations of theology. Throughout the history of Christianity, the codex Bible has been used not just as a book of narratives, insights, and guidelines but as the medium of mystical transformation and spiritual communication (Elwell 2011, 15). When Anthony Bernard learned Matthew 19:21 and surrendered all his material belongings to lead a Christian life, or when Agnes Ozman personified the declaration of gloss olalia, in every chapter, a person was changed spiritually by God’s divine utterance (Kling 2004, 311). The codex Bible has been a life-transforming testimony. The codex Bible is not only a life-transforming instrument but are reconstructed and revived in the historical and discursive practice. As a specific text evolves over time, it goes through different interpretations and relevance. For example, African Americans translated the exodus narrative into their own narrative-- first a narrative of emancipation from slavery, then eventually God’s salvation from all kinds of repression and abuse. In certain instances a text which is dead eventually becomes alive (Soukup, Buckley, & Robinson 2009, 3). For instance, Matt. 16:18-19, or also called the Petrine text, was dead for hundreds of years before it was summoned as an evidence of the pre-eminence of Rome’s bishop. A specific book of Scripture works to authorise what has already taken place or to strengthen the e xisting context of opinion. In certain instances, nevertheless, texts are clearly quoted to validate a current historical truth. For instance, the Petrine text embodies a â€Å"retreat from exegesis to later history,† (Fouracre 2005, 745) because it was quoted as the biblical evidence for the pre-eminence of Rome’s bishop. A developing field in the conversion of the Bible is the presentation of the codex book in digital formats. The theological language was a largely oral tradition wherein the readings were read vocally, normally in group contexts. Contemporary bibles are printed manuscripts (Waters 2006, 71). The technological world introduces the digital media or electronic formats. Books contend with digital technologies like computer, television, film, and so on. The digital world presents new media for the translation of the Bible. What is discussed here is the issue of actual translation, not merely the issue of how to create multimedia productions or films †˜adapted from’ the Bible. This relationship between digital media and ancient Bible translation perhaps clarify why several scholars of biblical media are particularly interested not just in the study of new media for translating and presenting the Bible but also in bringing back antique oral types of Bible presentation (Knauss & Ornella 2007, 116). This twofold interest is particularly apparent in the work of Thomas Boomershine—a widely renowned lecturer and author in the translation o

Change the ethic form for your dissertation Essay

Change the ethic form for your dissertation - Essay Example In this research, the researcher has done extensive research on the impact of hospitality on tourists from Western countries of the world. The culture of West and that of China are very different and there is a need to explore the factors that contribute to maximizing the level of satisfaction for the tourists. Literature review has shown that it is the intangible services like hospitality that is the core reason of maximum customer satisfaction in tourism industry. The main research objective of the study is â€Å"to identify the strengths and weaknesses of the tourism and hospitality industries of China as perceived by Western tourists and enhance the strong points while overcoming the weak areas so that the industries can be boosted and tourism in the country can reach to its desired position†. Tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration comprise of the image that the tourists have about the destination and the selection mechanism that the tourists conduct to make their final destination choice. The study of World Trade Organisation, cited by Enright and Newton (2005), indicated that China’s economy is growing at an accelerating rate and since it is entering the growth phase, it has been successful in attracting various international business organisations either for starting their operations or doing huge amount of investments. Chinese government has made sure that it can attract huge number of tourists by developing effective plans and for

Poetrys Influences on the Harlem Renaissance Essay Example for Free

Poetrys Influences on the Harlem Renaissance Essay Racial equality has been the topic of many works for centuries. Many of those works weren’t written by those actually affected by inequality. During the 1920’s African Americans began to express their opinions on the issue more frequently through the arts. Poetry was among the most prominent forms of art used for spreading equality and justice. Poets like Langston Hughes, Countee Cullen, and Claude McKay wrote many poems that spoke on equality in society. African Americans felt betrayed after the civil war. They had given their lives and after the war nothing had changed (Cartwright, â€Å"The Harlem Renaissance†). They were still not treated equal and didn’t get paid as much as any other worker. During the 1920’s they started a cultural and racial movement in Harlem, New York called the Harlem Renaissance. The Harlem Renaissance was a time of growth of African Americans during the 1920’s. During this time ideas on equality and freedom spread through the African American community like wild fire. African Americans were expressing their emotions about racial equality in many different ways (Rau 167). Some chose poetry some chose painting or jazz. They used these arts to highlight the injustices they saw in their everyday lives. 1. Langston Hughes Langston Hughes is one the most well know poets of the Harlem Renaissance. Hughes was born in 1902 in Joplin, Missouri (Rampersad, â€Å"Hughes’s Life and Career†). His beginnings were more humble than most. At a very young age Langston’s Hughes parents divorced. After the divorce Hughes moved to Lincoln with his grandmother. This is where he began to write poetry (The Academy of American poets, â€Å"Langston Hughes†). Hughes ideals were closely based around his grandfather, who was a militant abolitionist (Rampersad, â€Å"Hughes’s Life and Career†) His poetry was influenced by many poets who shared his colorful writing style (The Academy of American poets, â€Å"Langston Hughes†). Hughes lived his life as he wrote, with passion. After high school Hughes spent a year in Mexico with his father who disliked his passion for writing and urged him to stop. At that time Hughes was beginning to get published in a number of places like magazines and children’s book. During this time he was noticed but W. E. B Dubois. Upon Hughes return to America he enrolled in Colombia University in New York. Hughes did not like the atmosphere at Colombia so after a year he left. After Columbia he moved to New York and began work on a freighter. This job took him to many places. He traveled to the coast of Africa, Spain, and Paris. ( Rampersad, â€Å"Hughes Life and Career†)He ended up staying in Paris for a couple of months this is where he began practicing a new style of poetry there. Hughes writing style was a lot different from the others. Throughout his life time Hughes wrote many poems that showed common experiences that all African Americans shared. Hughes never discussed the differences between his life and the lives of other Africans Americans. His poetry always showed the negative and positive sides of the African American experience. Hughes may have seen both sides of African Americans but when it came to issues between African Americans and Caucasians he had strong opinions. He (Rampersad, â€Å"Hughes’s Life and Career†) wrote many poems that touched on the controversial topics of that time. In poems like I, Too and The nergo speaks rivers Hughes talked about the struggles that African Americans went through. (Poetry Foundation and the National Endowment for the Arts, â€Å"Langston Hughes†). Hughes used his dislike for Caucasians often in his poetry. 2. Countee Cullen Countee Cullen might not have reached the fame that Langston Hughes has over the years but his poetry was just as influential. Countee Cullen was born in May 30, 1903 in New York when his grandmother died in 1918 Cullen was put under the custody of Reverend Fredrick A. Cullen. Cullen’s connection to the Salem Methodist Episcopal church through Reverend Cullen placed him in the center of black politics and culture at the age of 15. This gave him a more unconventional education. Instead of learning regular writing and math like other children his age he was taught about black ideals. Most of his education was provided by completely white influences. This gave him a well rounded look at racism. (Poetry Foundation, â€Å"Countee Cullen†). This was often shown in his writing. Cullen’s writing technique would never directly attack Caucasians like other poets during the Harlem renaissance. He was a new voice for the African Americans, one that was actually listened too Cullen graduated from New York University in 1925 as Phi Beta Kappa. At that time he was already writing some of the acclaimed poems published in books by Harper and Brothers: Color (1925), Copper Sun (1927). He won first prize in the Witter Bynner Contest in 1925. Graduating with a Harvard University M. A. egree in 1926, the poet traveled to France as a Guggenheim Fellow(A grant). Upon his return in 1928, he married Yolanda Du Bois, daughter of W. E. B. Du Bois. She divorced him two years later, saying that he told her he was sexually attracted to men. From 1934 on, Cullen taught English and French at the Frederick Douglas Junior High School, though he declined a Creative Literature invitation from Fisk University in Nashville. In 1940 he married an old friend, Ida Mae Roberson. (The Harvard Square Library, â€Å"Countee Cullen† He died in 1946 of gastrointestinal disorder Cullen’s upbringing helped his poetry reach both African American and Caucasian audiences. Cullen was able to do something most African American poets in the Harlem renaissance couldn’t and that was reaching both sides. Cullen was against the way that African Americans were treated but he also understood not all Caucasians had the same ideals. He was brought up with Caucasians in his life which causes him to show a less offensive type of poetry. Cullen’s poetry often presented the sad side of an African Americans life (Poetry Foundation, â€Å"Countee Cullen†). The poem The Little Brown Boy tells of the death of a young black boy (Nelson and Smethurst, â€Å"Countee Cullen poems†). This shows the method of persuasion he used. Countee’s poetry’s influence reached many and his voice spread far. 3. Claude McKay In 1889 Claude McKay was born in sunny vile, Jamaica to peasant farmers. His lower class up bringing taught him how to love himself and have pride in his African heritage. Similar to Cullen, McKay was unconventionally taught as well. McKay was home schooled by his older brother and neighbors. He studied romantics and many other European based things. In adult hood he moved to Kingston which would be the first time that he had actually experienced racism he was immediately disgusted with the way that African Americans were treated and returned home disgusted. Once he returned to sunny vile he published his first verse of poetry. (Academy of American Poets, â€Å"Claude McKay†) After hearing about Booker T. Washington’s Tuskegee institute he decided to move to Alabama and enroll. There he sees American racism for the first time. McKay took a lot of his influence for his writing from similar poets to Langston (University of Illinois, â€Å"Claude McKay’s Life†). As early as 1912 he had published his first volume of verse, Songs of Jamaica, which had been widely praised and had won a medal for poetry. McKay slowly decided not to return to Jamaica and stayed in America. In 1914 he left college and began work menial jobs typical of the African American in the Northern cities of America at that time. At different periods he worked as wheelwright, porter, dishwasher, waiter, and longshoreman. McKay didn’t take his jobs very seriously they were just a matter of earning enough cash to quit for a while and write. McKay’s interest in politics led him to the socialist like many other artist. He was associate editor of The Liberator, a socialist U. S. journal of art and literature. In 1923-24mckay went to Moscow, Russia to be a part of the Bolshevik Revolution. As a African American, McKay was used to show the soviets commitment to racial equality, and he was treated like royalty, being lavishly entertained and exhibited on platforms with the most famous revolutionary leaders. But McKay was skeptical of all this, though he had sympathy for the lives lost in to the Revolution. Claude traveled the world trying to find a peaceful place to write. He went to Morocco and France. In 1928 he published his famous novel, Home to Harlem, which was a national best-seller in the U. S. and was instantly a literary sensation. ( Though McKay reached great success in his life he died impoverished and unappreciated. Claude McKay’s experience with the racism in Alabama was the basis for a lot of his writing. McKay more geared towards the empowerment of blacks and less toward equality. McKay wanted to show that African Americans weren’t just equal but they were better. A lot of his poetry was written to show how much power African Americans had. (Academy of American Poets, â€Å"Claude McKay†) in the poem â€Å"If We Must Die† McKay writes about how African Americans must fight as hard as they can even if the end result is death. This poem says a lot about McKay’s style of writing. In the years after the Harlem renaissance African Americans expressed themselves more often than ever before. The Harlem renaissances effect on African Americans was obvious. Free ideas were flowing and battles were being fought for equal rights. In the thirties no one had much money so African Americans had even less opportunities for work. Each of these poets had a different style and finesse but there messages were all the same. They all grew up as African Americans and they all experienced racism in some way shape or form. They all took those situations and used them to empower those around them. Claude McKay, Countee Cullen, and Langston Hughes might have all had different writing styles but they all played a major role in the growth of African Americans in the United States of America.

Analysis Coke And Pepsi Learn To Compete In India Business Essay

Analysis Coke And Pepsi Learn To Compete In India Business Essay The political environment in India has proven to be critical to company performance for both Pepsi co and coca-cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? In order to understand what Coca Cola and Pepsi had to deal with in India, it is essential to grasp the full meaning of what politics includes. Politics is not merely the political ideology the country has and thus the governance of the state including government policies and the role he plays in the country but also on a micro level it deals with small associations and unions and thus also with division of power. India was seen for many years as being unfriendly to foreign investors. In fact the Principle of Indigenous Availability law specified that if an item could be obtained locally, imports of a similar product were forbidden. Following the first Gulf War in 1991, measures were taken to liberalize the Indian economy introducing the New Industrial Policy to eliminate barriers such as bureaucracy and regulation to foreign direct investment. Despite this, protectionism was still evident in India. Pepsi entered the Indian beverage market in July 1986 i.e. before the liberalization of Indias government, while Coca Cola followed for the second time (after a presence between 1958 and 1977) in 1993. Despite this, both of them received alien status upon entry in the Indian market. The two corporations were required to follow government policies designed to impede foreign business. Sales of Pepsis soft drink concentrate to local bottlers could not exceed 25% of total sales while fruits and vegetables by Pepsi Foods Ltd. had to be processed. Coca Cola on the other hand had to agree to sell 49% of its equity as a condition of entering and buying out an Indian company (Parle). Moreover, according to Indian law it was forbidden to promote products under foreign brand names if sold within India and thus Pepsi became Lehar Pepsi and Coca Cola became Coca Cola India. The Indian government acted as a regulator imposing sets of laws and rules that restrained the way the companies do business. According to Dr. Ashok Rao, (Head of Network Project, CEDT, Indian Institute of Science in Bangalore) (2006), India has a very confused, diverse and stagnant political system. The amount of political parties present in India and the power regional political parties have, act as big barriers to businesses. Unlike Western democracies, power is centralized and top politicians dictate what happens thus businesses will have to work through many more layers to reach to somebody who can actually take a decision. The micro environment in India mainly pressure groups also affected heavily Coca Cola and Pepsi. Their political power in India was substantial at the time. To name a few, there was the All-India Anti-Imperialist Forum which called for a boycott of all American and British goods after the attacks on Iraq and the Centre for Science and Environment (CSE) led by Ms. Sunita Narain who issued a report stating that drinks made by Coca Cola and PepsiCo were found to contain pesticide residue far higher than the limits suggested by governments Bureau of Indian Standards (BIS). Both of them led to decline in sales; however, the damage done to sales through government action was less important than the bad publicity received. All the above highlight the political power and instability present in India. Government situations in India were dynamic and inconsistent mainly because government laws and policies were unclear and not based on strong foundations (Ash Rao, 2006). Because of this inconsistency in the legal environment, there was a greater importance played on lobbying the politicians. Lack of solid institutions gave way to corruption. In fact, as Li Chain, (Ex-member, Planning Commission and Political Reformer in Bangalor) stated years later (Ashok Rao et al, 2006), India ranks high on the corruption index. We have not yet found a way of containing corruption in our bureaucracy and political system. Being such a dynamic and inconsistent environment, Coca Cola and Pepsi could not predict most of the issues raised beforehand. However, just by looking at the unstable, confusing and dynamic political environment both companies should have been prepared to deal with similar issues. Coca Colas agreement to sell 49% of its equity to Indian partners within two years is a case in point. While lobbying was out of the question due to an oversight of the Foreign Investment Promotion Board (FIPB), another option would have been that of not investing further through a joint venture with Parle until solid foundations were built. During the time, investment rules were constantly changing and unclear and thus Coca Cola should have known better and not expect an equal treatment (other foreign companies such as Philips and Carrier were allowed to buy back most of their outstanding shares) considering that as stated by market analysts, there was no apparent logic behind India government policies. PepsiCo was quite quick in every situation to abide with the changing policies however both companies lacked pro-activeness. With specific measures in place, both companies could have avoided all the bad publicity on their brand names. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later entry? Timing of entry in a foreign market is a critical decision. Although the first entrant in the market would have better chances of gaining market share, both first and following entrants have their advantages and disadvantages. The political and legal environment in India does not present a clear cut line which amongst PepsiCo and Coca Cola India had the most advantages in terms of time of entry. PepsiCo was the first to enter the market in 1986, although in actual fact Coca Cola had already had a presence in India between 1958 and 1977. The decision to leave was taken when Indias government tried to force Coca-Cola to share their recipe and trim its equity stake down to 40%. Coca Cola re-entered the market in 1993. PepsiCos timing was impeccable. During that period the carbonated soft drink market experienced substantial growth in India. Pepsi were able to ensure their place and grab a good share amount of the soft drink sales; managing in fact to gain 29% market share by 1993. Moreover, according to Srivastava M. (2010) Pepsi became this catch-all for anything that was bottled, fizzy and from abroad. The word Pepsi became part of everyday vocabulary in India referring to soft drinks in general and not only PepsiCo soft drinks. However, PepsiCo also suffered from a number disadvantages because of its timing. The Indian Government only approved its application to trade in the Indian market after agreeing to the threshold of total sales not exceeding 25% and that of changing name to Lehar Pepsi. PepsiCo also struggled to fight off the smaller Indian soft drink brands in its venture to gain market share. Coca Cola India, on the other hand, entered the market 6 years after PepsiCo. During this timeframe legislations were amended to facilitate foreign investment including the elimination of the clause forcing foreign companies to join forces with Indian companies in order to be able to enter the market. In fact, Coca Cola entered the Indian market as Coca-Cola India in 1993. However, wanting to expand its investments, Coca Cola India formed a joint venture with industry leader, Parle, in 1996, buying out four of its bottling plants together with its leading brands Thums Up, Limca, Citra, Gold Spot and Mazaa. For Coca-Cola India to do this, however, it had to sign an agreement with the Indian government agreeing to sell 49% of its equity to Indian Partners. The Indian market is enormous in terms of population and geography. How have the two companies responded to the sheer scale of operations in India in terms of i. product policies, ii. promotional activities, iii. pricing policies and iv. distribution arrangements. A population of over 1 billion people ( as of 2010 census) and being the 7th largest country in the world, makes India one of the largest markets in the current economy. Both Pepsi and Coke had to adapt to such enormity, and they did so throughout several areas. Product Policies Both companies carefully catered for the Indian tastes. They entered the market with products close to those already available in India such as lime beverages, fruit drinks as well as water. They carefully waited until they had a secure position in the market and had established their core products; then introduced American- type drinks. One particular example is the introduction of Sprite, a beverage forming part of the Coca- Cola family. They also introduced new products. Coke was the first to start producing bottled water under the name of Kinley while Pepsi Foods introduced Aquafina. Promotional Activities The Navrartri Festival is the second highest season for soft-drink consumption. Pepsi and Coke made full use of this festival and saw it as a promotional opportunity. Coca-Cola India: It gave away 20,000 passes to the festival; one for every purchase of a Thums Up. They also introduced a buy one get one free scheme and held lucky draws where one could win a trip to Goa. PepsiCo: It sponsored dance competitions on a large scale and had many promotional offers such as a free kilo of Basmati rice with every refill of a case of 300ml of Pepsi as well as free kit-kat with every 1.5 l bottle and free Polo with every 500ml bottle. The segmentation of different areas of India allowed for the differentiation and division of rural and urban Indian youth into categories, India A and India B respectively. Doing so they were able to advertise and promote their products differently so as to target and appeal to these markets individually. Coke made use of Bollywood stars to endorse its products, featuring them in their adverts and campaigns while Pepsi preferred to use sporting events and famous athletes such as cricket players and sponsored events such as the Cricket World Series of 2003. Pricing Policies PepsiCo: It included an aggressive pricing policy on their one litre bottles which created different reactions between their competition. Coc Cola India: In 2003, it slashed its prices of softdrinks by 15-25% as an attempt to encourage consumption and enhance affordability. It also made sure the soft drinks were made available to consumers so as to make it a regular purchase. PepsiCo was forced to match these price cuts in order to keep up. Distribution Arrangement In terms of distribution arrangements both PepsiCo and Coca-Cola India had production plants and bottling centers all throughout India located strategically in the largest cities including Bombay/Mumbai and Delhi. More plants were added when demand increased and when the product range grew. Moreover, having formed partnerships with local companies, both Coca Cola and Pepsi were able to get initial access into the market. Global Localisation is a policy both companies have implemented successfully. Give examples for each company from the case. By definition, the term glocal refers to the organization (in this case corporations such as Coca Cola India and PepsiCo) and the community which is willing and able to think globally and act locally. Both firms have identified this emerging trend as the key element to surviving in the Indian Market. They adapted their products to the location and culture they marketed them in. PepsiCo PepsiCos first signs of glocalisation were apparent from the moment it attempted to enter the Indian market as it did so as a joint venture with another two locally based companies, Voltas and Punjab Agro. Together they formed PepsiFoods Ltd. In 1990 PepsiCo then proceeded to changing its name as well as the name of its other products to Pepsi Lehar so as to conform with the imposed government regulations. This name also helped them to integrate further with the Indian culture. PepsiCo also launched Lehar 7UP so as to cater for the local tastes and lime culture and placed this in the clear lemon beverage category. PepsiCo vigorously sponsored cricket players as well as cricket and other sporting tournaments such as soccer. It also sponsored for the whole event those cricket players in the Indian Cricket Team who participated in the 2003 Cricket World Cup in South Africa. Moreover, it took advantage of the World Cup Fever by organising local tournaments and featuring football heroes during this period in their campaigns. PepsiCo also chose its campaigns to tie in with imporant sporting events such as the Keep it Cool 7UP Summer Campaign which coincided with India Zimbabwe One Day Cricket Series. The endorsement of popular Bollywood actors such Amitabh Bachchcans endorsement of Mirinda was also used. As mentioned in the previous question, PepsiCo also made use of the Navrartri Festival by creating promotional offers. In the year 2000, it teamed up with Guarjarati TV to telecast the festival throughout the 9 nights. Coca-Cola India Coca-Cola India also started off as a joint venture; with Brittania Industries India Ltd. In 1993 it went on to form a joint venture with Parle, purchasing its 4 major bottling plants and leading brands including Thums up which in 2002 ranked second nationwide in terms of softdrink consumption. This allowed it to integrate a national drink under the Coca Cola brand so as to boost Coca Colas image and credibility. Glocalisation is part of Coca Colas think global act local business plan. Coca Cola also made use of the Navrartri Festival in order to integrate themselves with local culture. In 2002 they gave out 20, 000 free passes to the fast dance happening during this festival; one for every bottle of Thums Up bought. Coca Cola India also carried out lifestyle advertising and its main strategy was to build a connect using the relevant local idioms. They made use of adverts featuring famous directors such as A.R. Rahman, music director of Slumdog Millionaire, and made sure to use popular local music such as the gaana. Coca Cola India also made use of Bollywood stars to attract consumers; targeted especially to the rural and urban youth catered for in different segments. Famous stars include Aishwarya Rai and Vivek Oberoi. Some analysts consider that Coca-Cola India made mistakes in planning and managing its return to India. Do you agree? If not, what or who do you think was responsible for any mistakes? Coca Cola first entered the Indian market in 1958, however withdrawn in 1977 after facing many problems from the government, such as cutting its equity stake to 40 percent and being asked to hand over its secret formula for the syrup. Coca Cola managed to re-enter the market in 1993 after the first application in May 1990 was rejected. Pepsis application to enter the Indian market was probably a trigger for Coca Cola to do the same. This could have been Coca Colas first mistake: haste. Wanting to be part of this growing and developing market, it entered the market soon after PepsiCo; despite knowing that although sixteen years had passed from its first attempt in the market, the political environment was still very unstable and thus very risky. Doing heavy research before entering such a risky (politically, economically and also culturally) market, is vital. Still, there was a lot of which Coca Cola did not know about the Indian market, especially in confronting the huge political risks. Although Coca Cola has its faults, blaming Coca Cola entirely would be wrong. The Indian government and other authorities had a lot of power on businesses, as explained in Question 1, making it very hard to predict certain situations. Nonetheless, if Coca Cola India had been a bit more knowledgeable and careful in planning and implementing its corporate and business strategies, it could have avoided certain managing mistakes. However, staying out of this attractive market would have been a shame. Although it is fair to say that its market entry was not made easy due to government application rejections and other imposed rules; Coca Cola India could have tried negotiating with the government a bit more before entering the market). During its first years in the market, Coca Cola India was also very slow in realizing certain key issues such as the ideal price point for its soft drinks. Having more than 50% of the population under poverty line, a reduction in prices (which actually occurred then in 2003), would have increased consumption and thus increasing profits. All in all, Coca Cola India was quite successful in its choice of strategy, considering it has around one million retail outlets around India selling Coca Cola. Few of its best communication strategies were those of including stars from Bollywood in its advertising and the Buy one Get one free promotion. Despite this however, as mentioned before, understanding the Indian population a bit more could have helped. In conclusion, what Coca Cola India needed most were safer and more solid grounds to compete on. While there were a lot of external factors and hidden risks which were out of Coca Colas control, better management of these situations would have lead to better results (as discussed in question 1). Although its clear that Coca Cola made mistakes in its market entry stage; it was also a bit unlucky; maybe due to its hasty decision in entering the market. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside, as it surely will? The Coca Cola Company used 290 billion liters of water in 2006 alone, enough to meet the entire worlds drinking water needs for 10 days (Amit Srivastava, July 30, 2007). This fresh water was mainly used to clean their equipment in the production process, turning two thirds of this water into waste water. One must note that this is done in a country where water shortage is a meagre problem. Therefore both multi-national must take the bull by the horn and change the way they do certain procedures without hiding but being sincere. More efficient ways of cleaning must be found to waste less water and be more responsible towards the Indian nation. Coca-Cola has lately announced a partnership of US $20 billion over three years between them and the world wildlife fund on water conservation. This will help in rebuilding the trust with the Indian population so as to succeed in the Indian market. An element of corporate social responsibility is important for companies to work better within for eign market. Bad publicity can damage a companys reputation definitely. This was clearly experienced by both PepsiCo and Coca Cola India. Although advisory boards were created and purity tests were conducted in order to avoid further boycotts or demonstrations against their products, this was not enough. Better use of Public Relations would have been a first step. Having conducted purity tests, the next step would be that of communicating the results in an effective way. Choosing to deny the accusations and then presenting these tests could have been felt as a pique. The use of press releases and open days at the factories showing the process for example would have made both the government and the general public more participant. Moreover, trying to deal with the government by emphasizing on corporate social responsibility could have gained governments trust and thus earn a safer position in exchange. Offering a percentage of their profits to help in building schools or hospitals in India could h ave been an idea. Activist groups, like the one in California, are very powerful. They can be great allies but also worst enemies for a company. Their influence on the general Coke consumer is great as they reach the consumer directly through various activities; and in turn these consumers force manufacturers/ suppliers etc to take action. In fact, the campaigns in California led to several bottling plants closing down as well as the discontinuation of contracts with Coca Cola. Coke should address the group directly avoiding accusations of trying to hide its activities and actions. In this way it would defend itself and would also be able to regain its credibility and continue building its image by being proactive. Another reason why it should do so is to gain trust of customers since it claims it has nothing to hide by being truthful and giving an answer instead of waiting for the rumors, accusations and scandal to subside. Which of the 2 companies do you think has better long term prospects for success in India? The two companies in question are strong multinationals which are widespread around the world. Some might argue that on world terms Coca-Cola is the strongest brand out of the two. However after analyzing the case in hand it is evident that both companies could have handled situations different leading to different results. The success or lack of it in the first years in a foreign country can be very helpful in predicting the future of the company. Pepsi on the one hand has already a great market share and sustainable brand recognition. On the other hand, Coca Colas conflicts with the Indian government are not very promising. Having a good relationship with authorities is vital for growth. Both multi-nationals have been successful in developing marketing strategies aimed at increasing the consumption of carbonated soft drinks. Moreover, they were both very successful in glocalization as seen earlier. Some argue that PepsiCo was most successful through the use of Basmati rice (considered a luxury type of rice) in its sales promotions while others consider Coca Colas depiction of Bollywood stars its advertising campaigns as being impeccable. Moreover, Coca Cola India was always the initiator of the new ventures/strategies, but failed to follow through. PepsiCo followed Coca Colas initial ideas, going that step further. In fact, PepsiCo was more successful in engaging the local people with its brand. Statistically, Pepsi has had constant growth during its occupancy in a stable pattern. Long term investors seem to prefer Pepsi Co due to its promise of future expansion. If a company invests in Pepsi Co today, PepsiCo is promising a rise of almost 100 more points by 2015. Coca Cola India seems to be attracting more those who believe in fixed income, as its investments seem to be fluctuating less. Regarding direct competition, Coca-Cola still trails behind Pepsi in terms of market share which could signify that Pepsi has a better overall strategy for success. Coca Cola seems to be struggling more to survive in such a dynamic and growing market. All in all, the current situation does point more towards Pepsi as being more successful than Coca Cola in the Indian market. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? It seems that prior market research was most overlooked by both companies. Deep market research including all the PESTLE elements is vital in order to understand how to do business in the foreign country. As stated in the text: In many ways, Coke and Pepsi managers got to learn the hard way that what works here does not always work there. Moreover, on-going environmental scanning is important in order to be able to anticipate matters rather than being re-active to situations. With specific measures in place, both companies could have avoided all the bad publicity on their brand names. Both companies should also have focused more on education of their products. Most probably, many emerging countries lack knowledge of their brands and also lack certain infrastructures and standards of living present in other developed countries. PepsiCo lessons learnt Pepsi realized how important it is to understand and keep with local tastes thus focusing on the clear lemon category which was a great hit in India. It is also beneficial to pay attention to market trends in order to position your product accordingly. A very important point for Pepsi in India was the pricing policy and bottle sizes. Adapting your communication mix as well as distribution methods to the market is also a key point. Local celebrity appeals made for exceptional advertising for PepsiCo. Coca Cola India lessons learnt While also realizing the importance of paying attention to market trends; Coca Cola surely realizes the importance of investing in local products. While not investing in Thums Up brand for the first couple of years, decreasing market share from 60% of total carbonated beverage sales to 15%, after a substantial investment, Thums Up ranked second nationwide within a year. The importance of timing of entry should not be overlooked. Coca Cola entered the market at a poor time because they had to agree to abide by all of the Foreign Investment Laws of that year Defining your target audiences more specifically than what Coca Cola did in India could have helped for better targeting/positioning and thus advertising of products. Coca Cola separated its markets as India A and India B without any further differentiation through for example age, gender, language, interests, location. Establishing a good business relationship with the host countrys government and/or any other governmental or non-governmental groups present in the country is also vital as these could act either as a source of advantage or could impede your success. Coca Cola made a mistake in trying to get out of its promises. It had already made a mistake by entering the contract they did. By continuing to apply for extensions and attempting to deny voting rights for the Indian stake, Coca Cola India was only tarnishing its public image and destroying its relationship with the government. Finally, as Venkatesh Mysore, (Managing Director, MetLife India Insurance Company Pvt. Ltd. In Bangalore) said: It is extremely important for MNCs to follow the laws of the land, and not look for short-cuts (Ashok Rao et al. 2006).

Impact of Maori Identity on Healthcare

Impact of Maori Identity on Healthcare 2. The principles of kawanatanga and tinorangatiratanga and its impact on the delivery of effective healthcare services. a.) tino rangatiratanga and Maori self-determination over health Since the signing of the Treaty of Waitangi in 1840, there have been problems within the Maori community. For instance, majority of the Maori chiefs were deprived of sustaining the power to rule community. With this big issue, it influences the delivery of effective healthcare services to the Maori people. There were Maori people who became a health practitioner during the early years. Some of them became a doctor. One of the Maori pioneers in the promotion of health is Maui Pomare. He became a successful doctor and a good example of a health leader. During his time, he vigilantly promote health by sharing his knowledge to his people. He gave suggestions and ideas to his native people so they can have a better way of healthy living. For example, he promoted proper hygiene and good sanitation. He also encouraged them to improve and maintain a good environment and safe water supply. Maori self-determination over health is an excellent way on how they really want to improve their way of living. It is basically a way of how to deal independently with tough situations so they can survive with the ever changing world. They promote a good and effective system that will suit to their needs of their native people (Maori). One good example is during 2010, a group of Maori health practitioner (nurses) who made an initiative in providing health care support to a community of native Maori and became successful due to the assistance that they received from the government. As mentioned above, the Treaty of Waitangi has a big impact on how the government deals with the Maori people. The Tino rangatiratanga, which means full authority of the Maori chieftains over their lands, villages and treasured things, has been a big issue until now. For the past years, the Maori people received less support from the government. Their cry for reforms were neglected. In terms of receiving effective healthcare services, the Maori people receive less. Aside from that, there are more Maori people who are poor, less educated, receive low salary, and a lower life expectancy than the non-Maori. In my opinion, the delivery of effective healthcare services will be attained if the government will allow the Maori people to participate in the decision making and planning of healthcare services for the Maori people. It will be good if they will be able to find a way to solve the issues relating to the Tino rangatiratanga of the Maori people. In addition, it will be helpful if the non-Maori will support activities and plan to help the Maori community receives a better healthcare services. b.) impact of Maori identity, beliefs, values and practices on healthcare practice The Maori identity changes as the years go by. Since their first interaction with the Europeans during 19th century until the present day, they continue to adapt to the system headed by the crown. During the early years, Maori people experienced prejudice. They were not treated fairly by the government. There are few educated Maori due to lack of support system from the government. During 1960s, there were Maori who were against the government. Many activist was formed in order to get the attention of the government. In the 1970s, they started to gain attention from the government, and there was a gradual progress of health care practice in Maori community. Despite the improvement in health care, until now the Maori has a poor healthcare practice. One of the contributing factors for this is their low educational attainment. A good evidence of this is that they have the highest death rate among other people living in New Zealand. In addition, for the Maori, a tattoo on a face is impor tant for them. It is a part of their identity. By understanding and respecting them, they can be given a better health care management. Maori belief has a huge impact on healthcare practice. Majority of the Maori people believe on many gods. They worship idols and other non-living things. Maori believes that if they were sick, the gods are punishing them. Instead of seeking help from a doctor they will go to their religious leaders. As a result, there is high death rate among Maori people than the non-Maori. Maori values and practices are associated with status (mana), restriction/protection (tapu), and revenge/ maintenance of balance (utu). This values and practices affect the healthcare practice by causing some conflicts and misunderstanding with the healthcare provider. As a result, Maori people tends to break the treatment plan created by the healthcare provider which leads to poor treatment outcome. It is vital to recognize the identity, beliefs, values and practices of the Maori in the aspect of healthcare practice. Recognition by the healthcare provider of Maori identity, beliefs, values and practices has a big impact on healthcare practice. Government actions on fulfilling the principles of the Treaty of Waitangi will help to initiate improvements on healthcare practice for Maori people. c.) impact of healthcare provider’s own culture, history, attitudes and life experiences on Maori consumers The healthcare provider’s own culture, history, attitudes and life experiences has a big impact on Maori consumers. This is evident on the studies conducted by various groups of the past years that focused on Maori health issues. According to the different health statistics, Maori has the highest rate of death among the different people living in New Zealand. The causes are related to misunderstanding, discrimination, mistrust, and non-recognition of identity of Maori. This is basically due to the differences between the groups of people that have lived together, the Maori and the non-Maori. Different programs have been implemented by the government to aid the Maori people to receive a good quality of health service from various healthcare providers. Some health sectors, like the Nursing Council of New Zealand, have made guidelines for nursing education for giving the nurses a view and knowledge on identifying barriers that must be eliminated in giving care for the Maori consumers. Non Maori (pakeha) healthcare provider’s culture, history, attitudes and life experiences are different from the Maori. The populace of New Zealand composed of people who come from different parts of the globe and they can have different beliefs and traditions. Because of their differences, it can be difficult to give proper healthcare needs of consumers. It is necessary for the healthcare provider (pakeha) to recognize that the Maori consumers are diverse. If not recognized, healthcare provider will give a poor healthcare service to the Maori consumers. An example is, if a Non Maori received a bad experience from a healthcare provider, the next time he wishes to seek help from a healthcare provider, he will still seek help to the same healthcare provider. On the other hand, many Maori consumers, if they received a news that one of them have a bad experience from a certain healthcare provider, they will be discouraged and instead of seeking help for their poor health condition , they will just go to their elders for help. Recognizing that the Maori consumers are diverse will also help promote understanding, trust, and respect that are necessary for building a good relationship. All in all, understanding the Maori people is necessary to become a good healthcare provider. Health support programs must continue to strive and work hand in hand with the Maori to achieve a successful outcome.

Wind - A Renewable Energy Source Essay example -- Alternative Energy R

Wind - A Renewable Energy Source Wind is called a renewable energy source because wind will continually be produced as long as the sun shines on the earth. The sun’s contribution to wind energy deals with converting air into heat or cool wind. Wind is produced by the irregular heating of the earth’s surface by the sun. On land, the warm air spreads and goes up in the sky, in the water, heavier and cooler air moves in to take the warm air’s place, thus providing local winds. This power source should be used more often in the United States for its safer standards regarding the environment and finance. To capture this wind, turbines are used to convert the renewable resource into electricity. The energy in motion or kinetic energy is then mechanically processed. Windmills are used in the United States amongst other countries in the world. They are used to heat water, refrigerate produce, dry crops, irrigate crops, heat buildings, and charge batteries for tractors on farms, etc. Most of today's windmills extract about 30 % of the wind's energy (www.earthsci.org). Windmills are just as efficient as coal; the difference between them is that air is less polluting than coal. Unfortunately there is no such thing as a 100 percent efficient power source. â€Å"For a completely efficient source of energy, the power plants have to run all day and all year without interruption† (www.eia.doe.gov). To do the fact that in order to convert electricity, windmills depend ...

Pro Immigration Essay -- Pros of Immigration, Immigrants

Pro Immigration   Ã‚  Ã‚  Ã‚  Ã‚  We live in the age where scandalous and controversial topics cover the news headlines. Such subject matters as homosexuality, A.I.D.S, and abortion are fiercely debated upon. Sides are always taken, with the conservatives battling the liberals. One such argument that has always been debated upon since the founding of this nation has been immigration. The fact that it has been argued over for so long makes it seem ironic. A country founded by immigrants perpetually arguing over immigration. The basis of this dispute runs deep and that is what will be discussed in this following paper.   Ã‚  Ã‚  Ã‚  Ã‚  Anti-immigrant sentiments have been circulating since the Alien Act of June 25, 1798 . The Act was the first federal legislation that dealt with the expulsion of aliens in the United States. Another landmark case was the notorious Chinese Exclusion Act of 1882. That clause revoked all Chinese immigrants to emigrate to the States for a period of ten years. It is so infamous due to the fact that it was the first bill that discriminated against any one particular race. Restrictions on immigration may seem to have been eradicated from current history but that is an oversight. Even in the "politically correct" society we live in today allows for these discrepancies, for in the Immigration Act of 1990 which brought up controls for immigration.   Ã‚  Ã‚  Ã‚  Ã‚  Behind all these legal documents there are reasons that spurred these causes. Certain prejudices against certain races or religion. The prejudices were not always a color issue as the current immigration problems are. In the beginning it was primarily Europeans. In particular the Irish and German were thought of negatively. The percentage of the Irish in the Mid-Atlantic went from 45.9% in 1870 to 48.5 in 1930. Germans in 1870 went from 31.4% to 35.6% in 1930 . The common belief was that the two races were against assimilation. They lived in their own communities and refused to learn the English language. But that belief like all others were false based. After the Germans and Irish started to finally assimilate we needed a new scapegoat. The next were the Italians and Jews, following them were the Catholics. Throughout history there were always someone who got the blame put on them. Lately the blame has been put upon Middle-Eastern, Asians and Hispanics.   Ã‚  Ã‚  Ã‚  Ã‚  Now that the b... ...ead a better life. Immigrants also by arriving to America they pass on knowledge of their own culture to help unify all the humans. Also by sharing their culture we are able to expand business further into other foreign countries. With the motivation and talent that they possess immigrants are the backbone for the continued growth of our country.   Ã‚  Ã‚  Ã‚  Ã‚  My stand on immigration is probably lucid. I am pro-immigration. Being an immigrant myself I have personally felt the hardships and prejudices held against me, simply based on skin color. Immigrants that arrive here usually come with a goal in life - to succeed on it. With that kind of mentality I share the same view as Stephen Moore. Even the undocumented immigrants that seem to be numerous is false, they only constitute roughly 1-1.5% a very small margin to say the least. This country was founded by immigrants, built by immigrants and flourishes because of immigrants. It seems only in dire times that America tries to find a scapegoat to use as a justification of why they are failing, when the truth of the matter is that the fact that we have to blame someone else we have a much more serious problem than we think.

Puck’s Mischief Essay

Puck may be mischievous, but he is not cruel or evil. Do you agree? I agree to a large extent that; although Puck may be mischievous and playful, it does not mean that he is inherently cruel and evil. Mischievousness, implies a sort of roguish fondness for trickery and pranks, this however does not necessarily dictate that Puck is evil at heart. At the outset, the first impression the audience receives of Puck is that of a merry prankster and not a hard-hearted plotter who wishes ill. The first fairy the audience meets describes Puck as a ‘shrewd and knavish sprite’ referring directly to his mischievous spirit. The fairy describes Puck’s pranks of making ‘the drink to bear no barm’ and Puck himself talks about how he ‘jest[s] to Oberon, and make[s] him smile’ and even pretends to be a stool only to disappear when one wants to sit; all of which though they may sometimes be unkind, do not mean any serious harm. Thus from the beginning, Shakespeare creates the impression of a character that delights in mischief, but does not go out of his way to harm people. Though Puck catalyses the conflict between the lovers, it is not because of evil intent that he does this. In fact if anyone should be deemed cruel or evil in A Midsummer Night’s Dream, it should be Oberon. As it was due to carrying out Oberon’s orders, Puck caused the confusion amongst the lovers seen in Act 3 Scene 2. It is doubtless that Puck was indeed the one who ‘anoint[s]’ Lysander’s eyes instead of Demetrius, causing Lysander to pursue Helena to ‘honour†¦ [her] and be†¦ [her] knight’, creating a tangle of lovers when all four finally meet in Act 3 Scene 2. However, he does this obliviously, as seen in how he later admits that he had ‘mistook’ Lysander for Demetrius because Oberon identified Demetrius by ‘the Athenian garments he hath on’. Thus going to show that he had no intention of causing the trouble he did. Additionally, he is willing to make amends for the trouble he has caused, showing that he meant no permanent harm. After finding out that he had ‘laid the love juice on some true-love’s sight’ causing a ‘true love [to] turn’d false’, by causing Lysander to fall for Helena, he immediately commits himself to being ‘swifter than an arrow from tartar’s bow’ in searching for Helena to make things right. Later he honestly admits his mistake to Oberon, pleading Oberon ‘King of shadows’ to ‘believe [him that he]†¦ mistook’. Thus by willingly admitting his mistake and swiftly making amends, Puck shows that he had no intent to harm the lovers at all, shedding light on his character that he is not intrinsically evil. Furthermore, Puck shows compassion for the lovers in his actions, revealing a somewhat unexpected benevolent nature. This is seen when he mistakes Lysander’s reason for sleeping so far from Hermia as ‘lack[ing]-love and†¦ courtesy’. He echoes similar sentiments when he comments that ‘Cupid is a knavish lad, Thus to make poor females mad’ at the end of all the chaos of Act 3 Scene 2. Similarly, although Puck leads Demetrius and Lysander ‘Up and down, up and down’, seeming to goad them, he does so for good reason- in order to lead them away from each other to prevent a fight. Hence through these instances, Puck shows himself to be even less of the hot-headed mischief maker. However, Puck does show a streak of cruelty in his dealings with the craftsmen. His attitude to the craftsmen and Bottom in particular is scornful, calling them the ‘shallowest thicksin of that barren sort’. This conflicts with the audience’s previous encounters with the craftsmen, which though show them to be ‘shallow’ they are certainly not ‘barren’, and ‘The Most Lamentable Comedy and Most Cruel Death of Pyramus and Thisbe’ they persevered in practicing is proof of this. Thus Puck comes across here as very caustic and snide, which may lead the audience to think of him as a wicked character. He even gloats to Oberon about how he had ‘An ass’s noll fixed on’ Bottom’s head, which reveals a certain malicious streak in him. Nonetheless, Puck’s conclusion of the play emphasizes that he means no ill will. In his closing statement, he says to the audience that ‘If you pardon, we shall amend’, for he is ‘an honest Puck’. Highlighting yet again that although he may delight in and make a ‘sport’ out of mischief, he means no real injury, for he is no cruel fairy.

Leadership orientation

Nowadays, there is a number pf psychological tests, intended to measure leadership-related abilities as well as managerial style and orientation. In the present paper I would like to describe my own results of the following surveys: the Willingness-to-Communicate Scale; the Leadership Style Preferences Inventory; the McGregor Theory X and Y Surveys; the Followership Questionnaire, the Leadership Grid Survey and the Least Preferred Coworker Scale. The Willingness-to-Communicate Scale The Willingness-to-Communicate Scale was developed in order to determine the aspects of communication in which the individuals less competent or more suspicious, as in different environments individuals tend to express themselves in dissimilar ways. This survey first appeared to me strange, as it was difficult to recollect how often I wish to establish contact or communicate in certain situations. The survey suggests that I am willing to interact with others in group discussions and during meetings, interpersonal conversations (the highest score) and when it is necessary to communicate with a friend, whereas I am probably a bit shy or insufficiently self-confident to speak on public, moreover, the results suggest that I almost never wish to converse with strangers. In the context of leadership, this test would probably indicate that it the work in HRM sphere would require of me additional adaptation, as sometimes I do not wish to establish rapport with strangers. On the contrary, I am a team player, who can maintain friendly relations and symmetric communication with trustworthy and reliable colleagues/inferiors. The Leadership Style Preferences Inventory The Leadership Style Preferences Inventory demonstrates that I am bale to maximize human potential and encourage or motivate others, in addition, I often use empowerment and active listening as my tools. Confidence and ability to innovate are less notable, but also represented in my personality, whereas I am not always capable of inspiring others – this means, I can provide psychological incentive to an individual, but not always invent new ways of inspiring, whereas the survey suggest that I will become a truly resourceful leader if I will view and analyze the related cases (as a component of my current studies) and try to generate alternatives to the decisions, made in the scenarios. My overall ability to lead is higher than medium, so it is natural for everyone to have weak points to reinforce. The McGregor Theory X and Y Surveys The McGregor Theory X and Y Surveys are in my opinion quite outdated, as this approach divides managers into merely two categories:   the category X managers are generally less ‘mature’ and ‘wise’ than those belonging to the latter group. As for me, the results suggest that I have more Y-characteristics, comparing to those attributed to X-managers. This means, I am motivated first and foremost by higher psychological and cognitive needs like self-actualization and am more likely to motivate my inferiors rather than punishing or threatening them. In addition, the test shows that my negotiation strategies are based upon constructive discourse and attention to the opposing party’s interests. In addition, my approach to management if rather ‘futurological’, i.e. I seek to predict the long-term consequences, brought by my decisions and then find alternatives and options, which allow avoiding concrete negative outcomes. Nevertheless, the test can be widely criticized, as the students, who attend leadership classes are likely to have already learned (cognitively, but not always in behavioral dimension) the patterns of performance, required of a ‘successful manager’ and simply put these patterns as their true leadership style. The Followership Questionnaire The Followership Questionnaire is primary aimed at measuring the person’s critical and independent thinking and the ability to engage actively into the superiors’ assignments and team discussions, as the authors believe they are the major prerequisites to effective followership. In my opinion, the ability to follow is to great extent an art, similarly to managerial talents and capacities. My results suggest that I am an ‘exemplary follower, but due to the fact that I am often ‘consumed’ by my critical thinking, I might occasionally behave   like ‘alienated follower’. Positive followership   is an easy path to effective leadership, as independent followers, who contribute to group dynamics, are likely to ‘grow’ into confident leaders, who will be able to unite their team. The Leadership Grid Survey The results describe me as a ‘Middle of Road Manager’, who focuses on balancing between positive relationships and the accomplishment of certain organizational goals. This style often characterize inexperienced leaders, so I believe, after learning new skills, I will be able to avoid the possible ‘side effects’, related to the aforementioned ‘double policy’. Furthermore, the results probably demonstrate that I am not confident enough, – in fact, the problems lies not in my ‘shyness’, but rather in my poor experience in managing people and controlling their commitment and performance – this means, I still haven’t clearly imagined management and leadership ‘in action’. Least Preferred Coworker Scale This survey is the most interesting, as it involves projective techniques. The results suggest that my orientations to relationships and tasks are almost equivalent, but the former aspect demonstrates 3-point higher result.   Thus, as a leader, I tend to take into consideration multiple factors and dimensions (although they are more than 2) of the same issue or problem and reasonably preserve positive relationships with my team, but conform only in those decisions, which seem rational and sound. Nevertheless, as a leader, I accept that humans are irrational creatures, who should be approached with basically positive cognitive constructs about them. Conclusion The above presented results characterize me as a flexible leader, who can find balance between tasks and relationships, opposing interests and confronting viewpoints. On the other hand, my flexibility if limited, since I don’t tend lose the ability to think critically and independently. On the other hand, my emotiveness is not enough to inspire my hypothetical team immediately, therefore I need to invent alternative means of empowerment.

Many Faces of Oppression

Tsitsi Dangarembga address several issues concerning women in her novel, Nervous Conditions. Three main issues include coming-of-age, colonialism, and patriarchy. They are all encountered by the central character, Tambu as she grows up in colonial Rhodesia. While living on the homestead with her family, Tambu witness the examples of oppression prevalent in her environment. The women in her immediate family are domesticated and for the most part uneducated. When Tambu learns of her aunt Maiguru†s education and â€Å"success†, she tries to ignore the potential images of the women on the homestead by working hard to go to school. Once she is granted an education with the help of her uncle, Tambu finds out that her aunt Maiguru is oppressed too, only in a different setting. Therefore the struggles women face are similar regardless of their class,or level of education. Tambu learns early about the oppression of women in the traditional patriarchal way of life on her homestead. For example, Tambu can not continue to go to school because her family lack the funds for her to go. However, her brother Nhamo is granted the right to go and is expected to do well. Their father boasts about his son†s education and gives him certain rights and privileges. Tambu resents the fact that her brother is able to get an education and she is not. She is constantly in conflict with Nhamo because of Nhamo†s arrogance. He retorts, â€Å"Did you ever hear of a girl being taken away to school? With me it†s different. I was meant to be educated† (Dangarembga, 49). Speeches like this contributes to Tambu†s increasing drive and desire for education. Tambu, seeking to break away from her oppression through education, asks her parents for maize seeds to raise her own crop and sell them for tuition. Her own mother†s years of oppression seeped into discouraging Tambu. My mother said being black was a burden because it made you poor†¦ [and] being a woman was a burden because you had to bear children and look after them and the husband† (Dangarembga, 16). Discouragingly the parents give the seeds to her and she raises her crop. She notices that her crop is coming up missing and finds out her brother was stealing them to keep her from going to school. However through determination and a little assistance, Tambu raises the funds for school. Her father, in an act of dominance tries to take the money away from Tambu†s education but is unsuccessful. Tambu gains a small victory in her journey to reach her dream. The death of Nhamo is a turning point in Tambu†s life. Because Nhamo was the only son in the family, Tambu took his place. Tambu is granted the chance to be a part of colonized life and the advantages it has over the poverty she has lived. All the whileTambu goes through her schooling she sets her sights to becoming what her aunt Maiguru seems to be. â€Å"She was altogether a different kind of woman from my mother. I decided it was better to be like Maiguru, who was not poor and had not been crushed by the weight f womanhood† (Dangarembga, 16). One of the examples Tambu is shocked to know is the oppression Maiguru encounters by obtaining her Masters Degree. Tambu is accustomed to the hierarchical forms of address which place women and children lower than men. She is surprised to know a woman can go that far and wonders why no one acknowledged her aunt†s degree. Again another example of oppression in Tambu†s family, especially the women, is that they didn†t like Maiguru acquiring that amount of education and therefore did not acknowledge her level of education. They did however,celebrate Babamukuru†s Master Degree constantly and gave all praises to him, even the women joined in. Another example of the oppression in a middle class household is Maiguru†s salary. Even though she had the education and the career in teaching, Maiguru never saw a penny of her earnings. They went directly to her husband. Even Maiguru shows her acceptance to this oppression by saying, â€Å"†¦ no one even thinks about the things I gave up. But that†s how it goes†¦ and when you have a good man and lovely children, it makes it all worth while† (Dangarembga, 102). Even though Maiguru was educated, she was still expected to marry and raise children, so her education only provided another way of serving her family. This confession disappoints Tambu because it shatters her image of Maiguru being an independent role model. Now, with the influence of her cousin Nyasha,Tambu must find and become her own image of an independent, educated woman. The patriarchal way of life in Rhodesia had many levels of oppression. From the poverty-stricken homesteads to the colonialized middle-class setting, women were being oppressed from something. Author Tsitsi Dangarembga, cleverly reveals these levels of oppression in Nervous Conditions. Main character Tambu is able to see some of these levels with her opportunity to go from her homestead to her uncle†s home while she grows and goes through school. She think she has escaped the oppression when her brother dies and she has the opportunity to leave home where oppression is prevalent. Tambu fails to see that oppression exist even in a colonized setting until she learns from her aunt and idol, Maiguru. Even with a high level of education and ability to make money, there was still the opportunity for oppression to exist, in Maiguru†s example, by not acknowledging educated women or having their earnings controlled by men. Although this realization now occurs to Tambu, she tries to find some other way to resist the oppression (refusing to go to her parents† wedding). Nervous Conditions is a great example of how women struggle regardless of class or level of education and whether they accept the oppression or resist it.